About Course
Psychology of Content
Every piece of content competes for 1.7 seconds of attention. Either you stop the scroll, or someone else does.
This course teaches you the science behind why people scroll, what triggers them to stop, and how to engineer content they can't ignore, not because of tricks, but because you understand how the human brain actually processes content. From hook psychology to identity triggers to algorithm signals, this turns content from a guessing game into a science.
What You'll Learn
Module 1: Understanding Content: The Foundation
- What is content? - What is a story and why storytelling is important? - How story creates brand and how your content is your brand?
Module 2: Human Digital Behaviour
- Why do people scroll? - How people discover and follow? - How does virality works? - Underline search psychology of people on different platform.
Module 3: Authenticity of Content: The Survival Strategy
- Why you can't fake it and why you should not? - How camera catchers you? - How to be your most authentic self on camera?
Module 4: Finding Your Niche
- Myths about niche. - Best ways to find niche. - How to create when you have no niche?
Module 5: Topic Curation: Finding What to Talk About
- What are the sources of topics? - Tools that you can use for research. - How to find topics for a specific audience?
Module 6: Script Writing & Hooks: The Most Important Element
- Different types of script structure and how to set them? - What is a hook and different types of hook? - Psychy behind what makes makes people stop scrolling.
Module 7: The Make-or-Break Factor
- Common mistakes to Avoid. - Coherence and point of view psychology. - Why organic growth matters more then paid? - Why digital distribution matters more then you think?
Module 8: Let's do some practical
- Create the content as directed in curriculum. - Get instant feedback - Get it posted live.
Course Information
